THE
ASHLEY AVIS
PODCAST & BLOG

Anyone else seeing a little dip in great customer service lately? When I say dip, I mean- complete-lack-of? Today on the show I'm going to talk about customer service. It is a topic I have yet to share about on the show, and I don't think it needs to be hard, complicated or super strategic. But, if you don't focus on it, and brush up on your skills you could easily make a slip-up that could cost you a current customer and a future one too. Listen Now! My Favourite Acronym for

The best thing about owning your own business is… TAXES! Just kidding! Starting a business can be so hard. There is a ton of stuff that you don’t know until you know, you know? For me, it's taxes. Taxes can be both confusing and overwhelming. I've created this episode specifically for: Canadian entrepreneurs and now is the best time to listen because we have tax season coming up! This can be a dreaded, confusing time of year, so I got you a little something to ease the pain

Finding the right apps to help you save time, money, and show up professionally can be tricky. Every app comes with its own learning curve, tech-knowledge and sometimes, bill. Today on the show, I'm going to highlight 5 apps that I love using . These apps keep me organized, save me time, help me with things like graphic design and booking consultations, and helps get my content across different devices. My 5 Favourite APPS: 1. Asana www.asana.com What I use it for: Schedu

I remember back when I purchased my very first online course. I was tired of Googling to find the answers to grow my business, and I was desperate for results. I wished someone would just tell me exactly how to do it- and then I found out about this online course that promised just that! But it was expensive, and I had to take a leap of faith that this was going to work, otherwise, I could end up losing my business. Well, I went for it, and I am so happy that I did! That cou

I've worked with clients who I’ve helped generate a lot of leads to their business, leads meaning potential clients, interested in their business or services. And I recognized quickly that some of my clients had no idea what to do with these leads as soon as they came in. What do you do once someone inquires about your business? Do you: Send them an email/text/DM with your prices? Send over a pretty pdf with your deliverables, package details and the cost? Send the link to yo

If you are an entrepreneur or social seller who wanted to learn about how to niche down or target a specific audience, then this episode has your name on it- no wait - it actually has my name on it AND my expert guest, Lauren Chamberlain! You may have heard of her from Episode 6: The Right Way to Sell on Instagram, and she is back again to go one step further and share her insights on how to use Instagram to get results for your business! Below is some additional Q+A from La

Great branding is all about attracting the right people to your business and repelling the wrong ones based on how you make them FEEL. Let me address something- some people are afraid of repelling , they want to serve EVERYBODY but, if you serve everybody, then really, you serve nobody because nobody will feel seen heard, and understood if your messaging is vague, or not specific enough. You can’t attract people well without repelling. You're going to see some examples as we

I'm going to get right to it: Here are 5 very important reasons why your business needs a blog: FYI: When I say blog- I really truly mean a type of LONG FORM CONTENT that adds value for your audience like a blog, a vlog, a podcast ie: something more than a social media post. And when I say "adds value." I mean educates them, gives them a quick win, provides a how-to tutorial, or a helpful checklist, etc. The first reason your business needs a blog: 1. It is a great way to de

Calmer Mind Less Stress More Clarity and Focus Less Pain Stronger Body Greater Sense of Self These are just a FEW of the many benefits YOGA. Today I have a conversation with my friend Melanie DiPaola of ZenHouse Yoga Studio about how yoga has impacted her life and the life of her students in such a profound and positive way. As a Yoga Teacher myself, I have been so grateful for the mindfulness yoga has gifted me as I moved into starting my own business. Together, Melanie and

This January will mark 3 years in business for Ashley Avis Marketing. In case you didn’t know, I am a content manager and content creator for female entrepreneurs, mostly service providers, who want to stand out online and attract new business using apps like Instagram and Facebook. Over my first and second years, I’ve gained amazing clients who I absolutely LOVE! I mean I consider a lot of them friends and really truly connect with them and their missions. But then, over the

Freebies, Lead Magnets and Opt-ins are all there to do the same thing: Deliver value to your ideal customers or clients, start building the relationship AND build your email list! In today's episode of the podcast, I explain: -What they are. -How they work. -Why you want to have one for your business -What the best lead magnets have! and -Tips to set up your own easily and effectively. Warning: I say the words Lead Magnet in this episode a ton! Maybe you could make it a dri

Today- I want to zoom out a little bit and talk to you today about the big picture of what I like to refer to as “The Ashley Avis Method. ” I call it that simply because it's the method I use to market myself and my clients. I feel like once I figured out all the pieces to my method, I had a huge ah-ha moment. AND I instantly wished there was someone out there that would have just told me, this is what you need to do in order to get the result you want- a steady stream of le

Tell me this: Are you a maker and absolutely HATE running out of inspiration or creativity? Are you tired of your work blending in with the competition?? Then you’re going to want to listen to this episode I recorded with my friend Kayla Marie from Kayla Marie Ceramics . Kayla has a process that will leave you knowing how to never run out of creative ideas, that lets you free to try new things and stand out in a world of trends and imitators. Listen Now by hitting PLAY below!

Testimonials are reviews, quotes, and opinions of your current or past customers or clients. Great testimonials can help you to build trust, help build your authority and credibility, set you apart from competitors and my favourite, can create some crazy FOMO (Fear of Missing Out.) In this episode of The Ashley Avis Podcast, I answer all of the burning questions I get asked about Testimonials such as: -What are testimonials/ what counts as a testimonial? -Why do you need them

Are you ready to up-level your business? One quick and easy way to do it is by investing in some good branding photography. Today on the Podcast I recorded a conversation I had with the woman that's been taking my photos since 2015, Amanda Tedesco. ⁠ ⁠ As branding photos are becoming more and more in demand, we chat about: ⁠ -What brand photos really are⁠ -How to hire the right photographer⁠ -What to do before the photo session⁠ -How to chose your clothing, props, poses etc.⁠

Back in Episode 01, I went on and on about WHY you need to start email marketing. Today, I'm talking all about HOW email marketing works!...

If you are looking to make your own website, or hire someone to do it for you, this episode talks about a simple 3 part strategy to ensure your website is working for your business. 1. Your website needs to get people to learn more about you and get people to connect with you. Consider: - Making the first image a picture of you/your team making eye and smiling. - Having an About section or page that tells your story, shares your values and communicates your why. 2. Sell. You

When I started as an entrepreneur, I never would have anticipated such a radical pivot as going from Yoga Teacher to Marketing Consultant/Content Creator. In Episode 5 , I shared about WHY I started my own yoga business and then pivoted to marketing, but I didn't share HOW. So in today's episode, I'm going to break down exactly what I did to land my first high-paying client. I talk in detail about the exact steps I took, what kind of work, energy and time I dedicated to it,

You know when you Google starting a business and the legal stuff starts popping up- and you decide to keep on scrolling past and take care of that later- yeah, that may not be a good idea. There is a difference between having a business and having a legitimate- legally registered business. From personal experience, I can say that once I met with a lawyer and incorporated my business, it felt really good to understand the legal components and to have all of my ducks in a row.

Are you the type of person who is afraid of showing up online and being too controversial? Who doesn’t like to stir the pot, be too opinionated or simply just doesn’t want to share anything that’s “too much” online for fear of offending anyone? I used to be that person too, and sometimes I feel myself slipping back into that mindset. And when I do, I check myself and then head over to my friend Natalie Cooper’s account on Instagram @mindyourown.life . Natalie is a brave, aut