Hi, I’m Ashley Avis!
When you are looking for someone to help you turn your social media followers into an endless list of women ready to book you for your professional services, I’m your girl.
Still stalking your competition wondering why they seem to be getting all of the Instagram engagement and website bookings and you're not?
That’s where I come in.
I know what it’s like having spent countless hours trying to figure out Canva or Photoshop to make your feed look professional yet fun and somehow follow the trends. I’ve been there, Googling the algorithm to get more followers and falling for all the hacks and tricks that don’t actually work. I too have spent an evening or two DIYing a website with a bottle of wine by-my-side with fingers crossed that this will actually look good. And because I have been there, done that and learned from a ton of trial and error, I can fast track your success!
If you would have told me 5 years ago that I would have a thriving business helping entrepreneurs market and sell with confidence online, I would have laughed in your face for two reasons.
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Because I was 100% confident that my purpose on this planet was to be a stay-at-home with my kids and run a small profitable yoga business on the side.
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I was not confident what-so-ever with online marketing.
So what happened between then and now? (I'll try and sum this up.)
After getting my honours degree in Popular Culture, Communications and Film, I landed a pretty good gig in sales and marketing in a highly competitive industry. I was making money, climbing a ladder, and loving it.
But I was burning out fast- and didn't even know it. I took refuge teaching yoga classes on the side, which didn't leave much room for a social life, but I did eventually get married, and get pregnant with my son.
I started to view maternity leave, (which in Canada is between 12-18 months) as this dream vacation. I would not work, for the first time since I was 14-years-old, and play all day with this baby boy. *DREAM*
Turns out, after having my son, I realized I quickly needed "a thing" besides diapers and bottles. I LOVED being a mom, but I craved work again. I knew going back to a 45+ hour a week job was not the answer.
Then it hit me. I could start my own yoga business! This would give the opportunity to work, make some money and set my own schedule. Every moms dream right?
I decided I would promote myself on social media, talk about my classes, and people would show up for a good stretch. Bing. Bang. Boom. But...
But after posting about my classes all week long, and then walking into my newly rented studio, NOBODY showed up. I felt, embarrassed. My plan did not work.
This was going to be harder than I thought.
Week after week of low attendance could have made me want to give up- but that's not my style. Instead I looked to other yoga teachers that were using social media to grow their businesses. I said to myself, “If they can do it, I can too.”
I started using all my free time educating myself, reading blog posts, listening to podcasts, taking every free webinar the online marketing experts were pumping out just to figure out how to fill my yoga classes. I purchased digital courses to figure out a marketing strategy that felt authentic to me and got people in the studio.
★ Brock University, BA (Hons) Popular Culture Communications and Film
★7 Years of Experience in Sales and Marketing Management
★Scaled my own business to 6-figures in 3 years
★Trusted by over 100+ female entrepreneurs to help design websites, brands, and social media content
★Thousands of downloads on my Online Business Podcast
It worked. After about a year of learning and experimenting on social media, I was getting more and more confident marketing and selling, I was teaching more than ever and the best part, classes were selling out!
Then one day, a friend with her own small business asked me for some advice. Eager to share my learnings about online marketing strategy, I instantly felt a new beam of excitement and passion inside.
*Cue Pivot*
Three years later, I run a successful business helping hundreds of entrepreneurs who struggle with online marketing and sales (like I did,) to set up a strategy that feels authentic and works for them!
You could say I do things a little differently around here…
I believe that life is already really complicated, so when it comes to creating an online marketing strategy, I want to keep it as simple as possible.
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I avoid complicated funnels and overly-techy stuff as much as possible.
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I think the more streamlined your marketing is, the more we can understand how it is working and tweak it when we need to so that it performs optimally (aka gets you more clients!)
And your future clients will notice this too! Having things laid out in a clear and simple way will allow them to understand who you are, how you can help, and get them to trust you because people don’t buy from people they don’t trust right?
"Ashley takes the time to explain things simply and she always has a positive attitude. She sincerely cares about helping you take your business to the next level. I highly recommend her for all your marketing needs!"
-Tanya Belanger
MCT Life
A few of my favourite things...
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Canva for designing graphics
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Later for scheduling content
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Wix for designing websites
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Flodesk for building my email list and
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Instagram is my favourite app! Making a fun reel or designing a punchy quote or clever meme makes my day!