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EP 89: What the Backstreet Boys Taught me about Marketing and Knowing Your Audience

Updated: 5 days ago

In this episode of The Ashley Avis Podcast, I share a cute story about attending a concert with my six-year-old daughter, featuring AJ McLean from Backstreet Boys and Joey Fatone from NSYNC.

Bye Bye Bye kids t-shirt

You see, not only was this experience Ah-Mazing! I also had a surprising epiphany that I want to share with you all today. In this episode, you will learn valuable insights on social media strategies, particularly the importance of focusing on your current followers rather than constantly chasing new ones. 

Here's the Scoop: AJ and Joey could have played new songs to promote their upcoming albums, but what did they do? They played songs that resonated with the audience right in front of them, and man, they did a great job of truly understanding us! Which makes me want to ask: Are you doing the same with your online audience? 






What lessons can you learn on your Instagram account from this?

  • Don’t be obsessed with growth and new followers

  • Learn what lights up your audience

  • What does your audience need to learn more about?

  • Why did your audience follow you in the first place? 

  • What tips/value/insights can you give to your audience?

  • Understand your audience 

  • What is your audience looking for?

  • Follow the people who follow you

  • Optimize your profile- for your current audience needs

  • Stop overthinking it!

  • Do not be obsessed with new growth 

  • Focus on your current followers 

  • You can make a lot of money from a small following 



Looking for more advice to help with Instagram Marketing? 👇


Listen to my 6-part Instagram back to basics series:

Part Six- FAQs


Want to send me feedback or connect with me on Instagram? Say hi! @Ashleyavisco


Ashley from Ashley Avis Marketing holding a cell phone, NOTL content manager

Ashley Avis

Ashley Avis Marketing Inc.

Online Marketing

Content Manager

Web Designer

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