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Back to Basics Instagram Series Part One: Setting SMART Goals for Your Business

Welcome to the Back to Basics Instagram Series! I'm our host Ashley Avis, and I recorded each of the six parts for you to listen to as part of The Ashley Avis Podcast. In each episode of this series, we'll keep it short, sweet, and packed with valuable insights, tips, strategies, and actionable steps to supercharge your Instagram for business. So, whether you're an entrepreneur or starting a small business, looking to harness the power of organic online marketing, you're in the right place!

Pink sweater dress outfit with white boots on Ashley Avis, with a podcast microphone, Ashley Avis Marketing Inc.

Today marks the beginning of our six-part series, all about Instagram—how to simplify and make it work for your business. In this episode, we're diving deep into the critical topic of setting realistic business goals for Instagram.

Before we jump in, I want to mention that I've created a PDF Workbook specifically for those who want to get the most out of this series. It's absolutely free, and you can download it by CLICKING HERE.

Episode One: Setting SMART Goals

1. Understanding Instagram's Role in Your Business:

I often ask my clients, "What role does Instagram play in your business?" The answer to this question helps determine their realistic goals for their business. Are you looking to grow your email list, sell directly, or drive traffic to your website? More often than not, clients express a desire to grow on Instagram.

Now, here's something crucial to understand: Businesses typically fall into one of two camps on Instagram:

Influencers: These accounts aim to amass tens of thousands of followers and engage in affiliate marketing and brand deals.

Convert Referrals: This camp focuses on creating brand awareness and generating leads. It's about ensuring that when a current client mentions your business, others can easily find your Instagram, engage with your content, and visit your website to become customers. It's about quality followers, building relationships, looking professional—no need to grow overnight.

While some businesses may be in both camps, I often emphasize the importance of converting referrals. Most of the clients I work with, such as designers, nutritionists, lawyers, and realtors, can only take on a limited number of clients at a time. Massive growth isn't always the best goal for them.

So, do you want to grow to the thousands, or do you want to convert referrals? Knowing your camp is key.

Ashley Avis wearing black body suit, ripped jeans on a white coach looking at her Instagram Grid

2. Setting SMART Goals for Instagram:

Once you've identified your camp, it's time to set SMART goals. Here's how I do it in my business:

General Goals: These include building know-like-trust, consistency, building a personal brand, genuine engagement, promoting free and paid offers, and showcasing a portfolio with reviews and testimonials.

SMART Goals: These are specific, measurable, achievable, relevant, and time-bound. Examples include getting 10% more traffic to sales pages from Instagram in 30 days, gaining 20 more followers this month who are local business owners, or securing 20 more email subscribers this month through Instagram. Your SMART goals should align with your business's season, quarterly objectives, and sales targets.

My advice: Write down your goals! And guess what? I have the perfect place for you to jot them down! My PDF Workbook that walks you through this six-part series. Download it HERE


Before we wrap up, be sure to CLICK HERE to download the corresponding workbook if you want to dive deeper and achieve better results in this six-part series. Remember, it's completely free.

Thank you for tuning in to this episode. Next up, Part 2, where I'll share insights on optimizing your Instagram profile.

Ashley Avis on a white chair, pink background, brand photo, pink pants, white tank top

If you enjoyed this series, please consider writing a review or sharing it with your friends. I'd also love to connect with you on Instagram, so be sure to follow along @ashleyavisco!

Until next time, remember: You've got this!

Ashley Avis Social Media Coach Podcast Host Web Designer Jurassic Park Fan


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