THE
ASHLEY AVIS
PODCAST & BLOG

In Episode 72 of The Ashley Avis Podcast, I dive deep into the world of generating a consistent flow of leads and income for small business owners. This episode is a must-listen, especially for service-based entrepreneurs who find themselves constantly scrambling to run promotions and invent new offers. I share my alternative solution that can help achieve financial stability and growth without the need for constant hustle. In the episode, I explore/ramble about the common ch

There are plenty of reasons why a small business owner may choose to forgo launching a website for their business. Maybe they think websites are too techy or hard to manage. Or maybe they feel like hiring a web designer, copywriter or professional photographer is too expensive right now. Perhaps they are just not ready to truly put themselves out there, or maybe, just maybe, they think that have social media profiles is good enough for them. Today on The Ashley Avis Podcast,

I run an online membership for entrepreneurs who want to get really good at using social media apps like Instagram to grow their business and get more clients. It's called The Ashley Avis Academy (find out more about it here) and inside of the membership, I have a two part signature training. The first part is Marketing 101 and the second part is Sales Mastery. Someone recently asked me, "Ash, isn't marketing and selling the same thing?" Good Question! That conversation lead

Welcome to The Ashley Avis Podcast, 2022 Finale! I am so grateful for the amazing guests who have come on my show. Today I asked some of them to share their marketing wisdom today and answer just three questions for me: What did we do really well in 2022? What can we STOP doing in 2023? What is one thing you are focusing on for 2023 to make it your best year yet? Want to hear their answers! I knew it! Scroll down to see my Guests, and to listen to Episode 66 Lauren Chamberlai

Have you booked a Brand Photography Session yet? Getting my picture taken by a professional is something I am very happy that I invested in from the day one, but I wasn't always comfortable or myself in front of the camera. I feel like the best photos of me were always taken at the end of a photo shoot after I had completely relaxed and maybe even forgotten there was a camera in the room. Contrast those to the first hundred shots where I look like a deer in headlights- you k

If you are a small business owner, your number one goal is to build trust with your community, am I right? Because ultimately, people will not buy from businesses or individuals that they do not trust. So how do you do that? You need to communicate your authority in your industry. This will help you stand out, and build trust better than your competitors. Listen today to hear my 3 Ways to Boost Your Authority! On today's episode, I mentioned a free email template to help yo

Have you been wondering what is a social media coach? Today on the podcast I spell it out, plus I chat about all the ways I help my clients inside of my 8-week Social Superstar Program use Instagram to get clients for their business! Curious to take a peek inside of my 1:1 coaching program! Listen today! Questions? Book a Call with me by CLICKING HERE. You Got This. Ashley Avis Podcast Host Social Media Coach Online Marketer #socialmediacoach

Lately, I have been posting less content on social media for my business. I guess content creation, creativity and the desire to post escaped me for a few weeks. Today on the podcast, I'm explaining 3 reasons why I'm okay with posting less to Instagram, Facebook, Tiktok and Pinterest. It's a short one, but a very important one for us solopreneurs who are running the show all on our own. Listen now. Never miss an episode of The Ashley Avis Podcast by signing up for my Insider'

Is there a way that we can announce our offers and make sales without having to plan a HUGE launch on social media and to our email list? Small business owners don't always have a ton of time to plan these launches, or sometimes launches flop and we don't even get the sales we hoped for after all of that effort. Today on The Ashley Avis Podcast, I'm going to talk about an alternative way of selling your offers. If you want to sell higher ticketed offers, or just get more sale

I want to be real for a second. A few months back, a fellow female professional tried to give me some real business advice. She said, “You’re too expensive. If your rates were more reasonable, you’d do better.” I took that advice and.. No. I didn’t tell her to shove it. (I wanted to) but I used it as feedback. Here’s the truth: My rates are NOT too expensive. I will NOT be lowering them any time soon. She did not understand my value, which means, I could do a better job eithe

I tell all of my clients to read these two books that changed my business and, my life. The first book allowed me to triple my monthly income fast. The second book had me realizing that I can do anything I want and showed me how! I tell ALL of my clients to read them! They are: You are a Badass at Making Money by Jen Sincero and Everything is Figureoutable by Marie Forleo Listen to me share what I learned and how it impacted my business now! Do you like tips like this? Are yo

Dealing with the mom guilt, schedulings, sleep, feedings, and childcare can be HARD and confusing when moms head back to work. Whether you are working from home with baby by your side or headed back to your office, there are things you will need to plan in advance or expect when going through this new transition. I've got an expert to help make this easier. Katie the Mama Coach is here to give us the best tips on how to plan for sleep, feedings, and childcare without the mom

When people find you on Instagram, how do they feel? Excited? Seen? Heard? Understood? When the right people find me on Instagram, I want them to feel relieved because they are one step closer to solving a problem that they have, and the 100% click follow. How do I do it? I made 5 tweaks to my profile that help people really understand if I can help them and how, and it has led to more followers! I share these 5 tweaks in today's episode! Thanks for listening and I hope it h

"Launching" can be this confusing buzzword experts throw around a lot that sounds pretty complicated, especially if you have never launched before, or even know what a launch really is. Today on the show, I explain what a launch is, the benefits of talking about your offer over a longer period of time on social media, and how to do it! I break down my 7-Day launch plan that I use for Instagram and Facebook to get more eyes on my offer and to help people make a decision on wh

Struggling with too many inquiries or leads coming in? Not sure what to do or how to help these people? Today on The Ashley Avis Podcast, I offer up 4 Actionable Tips to help you 1) decrease your overwhelm, 2) Start a waitlist that will serve these people as they wait, and 3) get you thinking out of the box as a business owner. Listen Now! And if you LOVE free resources, I'm talking video tutorials, challenges templates, and checklists, then I highly recommend CLICKING RIGHT

Figuring out what to write on your website, in an email, or even in a social caption can be hard. I guarantee that my guest today will make writing easier! An email popped into my inbox a few weeks back from a listener who really peeked my interest. Her name is Courtney Fanning, owner of Big Picture Branding , and she's a copywriter- and she noticed I haven't yet had a copywriter on the show yet! Right away, I checked out her website and I was immediately sucked in! This girl

They say that Pinterest isn't social media, it's a search engine and it is pretty good at driving traffic to your website. I knew that I was avoiding it because learning a new platform would be time-consuming, and uncomfortable and I've been busy with other things. But when a friend told me that it was as simple as repurposing the content that I already had and getting thousands of additional clicks to my website, my interest peaked. I found and hired someone to teach me Pint

What is engagement and why do we want it on social media? Engagement is how people interact with your content: likes, comments, saves, shares, DMs. Why do you want engagement? It shows you that people saw your content! It makes you feel good when people like it! It starts conversations and then that leads to relationships (friends, networking, new clients.) It also builds know-like-trust, and if nobody trusts you, they won't buy from you. Today I will share 3 tips to boost yo

Today on the podcast, I am switching things up and talking about things we can do offline to attract people to our business and make more sales! I've got special guests Ashley and Miranda from The Mom Market Niagara on the show! They both host one of the largest in-person markets for vendors in the region! They are truly about supporting small shops! I ask them what the best tips are for new shops in order for them to: -Get accepted into a market -Stand out -Get the most ou

Have you ever thought about starting a YouTube channel? I have, and that thought process spiraled into a hundred questions such as: Where do I get started on YouTube? How do YouTubers make money? What is YouTube content creation like? Will I need to conquer a YouTube algorithm? These are all questions my friend Lydia Naomi from @lydianaomistudio was kind enough to answer on today's show. Lydia is a sewer and creates her own patterns. After graduating, she started a YouTube