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Back to Basics Instagram Series Part Four: Crafting a Stunning Instagram Feed

Hello, my fellow entrepreneurs and business enthusiasts! I'm Ashley Avis, your host of The Ashley Avis Podcast, Back to Basics Instagram Series! If you're a small business owner in your first year or two and you're eager to master the art of Instagram for your business growth, you're in the right place.


We're on Part 4 of our 6-part Back to Basics Instagram Series, where we're sharing quick tips, strategies, and actionable insights to make Instagram work wonders for your business.

yeti microphone used to record The Ashley Avis Podcast, Online Marketing Show!

Recap from the Last Episode:

In my last episode, we delved into the world of content pillars and posting strategies. If you missed it, don't worry, you can always go back and catch up. CLICK HERE


Today's Episode: Crafting a Beautiful Instagram Feed

Today, we're diving into an essential aspect of Instagram: crafting a stunning feed. But first, let me address a crucial question: Is having a visually appealing feed still important? Absolutely! Your feed evokes emotions and can be the difference between someone clicking away or staying.


Common Mistakes:

Let's tackle some common mistakes that people make when it comes to their Instagram feeds:

- Overloading images with text.

- Using the wrong dimensions, leading to cut-off images or text.

- Resorting to image theft or low-quality visuals.

- Neglecting thoughtful design.


Ashley Avis, Host of the online marketing podcast, holding her samsung laptop

Creating a Cohesive Look:

So, here's what you should be doing instead:

1. Consistency is key. Choose 4-5 brand colors before creating content. This cohesion boosts brand recognition. When you consistently use the same colors, your posts look like they belong together.

PRO TIP: You can save your colour codes easily in my favorite graphic design app CANVA.


2. Similar to colors, stick with 1-2 fonts that go well together and are easy to read.

3. Quality matters. Use basic stock images or have a friend or photographer take and edit photos in the same style. This ensures a polished and put-together look.

PRO TIP: Consider hiring a brand photographer for consistent, cohesive imagery.

4. Embrace clean space; it's easy on the eyes and keeps your feed clean and messages clear.

5. Avoid excessive text on images; keep most of it in the caption. Consider a call to action on the image directing followers to read more in the caption.


6. Pay attention to text size; it should be readable without being too small or cut off.


Ashley Avis in beige sweater, mini skirt, with a laptop cell phone and lollipop

Final Thoughts on Design

To sum it up, Instagram is a visual platform, so a well-thought-out design for your feed makes a significant impact on first impressions. If you're eager to dive deeper into this topic, head over to my Instagram (@ashleyavisco) and check out my feed.


Resource Download:

Don't forget to grab the FREE PDF Workbook I've created for this series. It's packed with more tips and insights. Just CLICK HERE to download it.


Preview of the Next Episode: Engagement Strategy

Our journey continues with Part 5, where I'll be sharing valuable insights on crafting an effective engagement strategy. Stay tuned!


If you've enjoyed this series, please consider leaving a review or sharing it with your friends. I'd love to connect with you on Instagram (@ashleyavisco) too!


Until next time, remember, you've got this!


Ashley Avis Social Media Coach Content Manager Web Designer Jurassic Park Fan

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