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Back to Basics Instagram Series Part Three: Posting

Updated: Sep 16, 2023

Welcome back to "The Ashley Avis Podcast - Back to Basics Instagram Series." I'm your host, Ashley Avis, and today we're diving into the third part of our six-part series, dedicated to simplifying Instagram for your business.

In the previous episode, we explored how to optimize your profile to attract followers and make a lasting impression. If you missed it, be sure to go back and listen—it's packed with valuable insights. Listen by CLICKING HERE.

Now, in this episode, we're going to tackle the age-old question: What should you post on your Instagram feed to grow your business? Don't worry; I've got a PDF Workbook filled with resources and visuals for you to download, absolutely FREE, by CLICKING HERE.

Ashley avis in white Sweater, and cheetah print skirt writing notes for her instagram content ideas

Episode Three: What Do I Post?

Have you ever looked at your competitors and wondered where they find all those fantastic post ideas? Well, today, I'm going to share a two-part strategy to help you simplify this process.

Part 1: Content Pillars

Let's start with Content Pillars—these are the foundation of your social media content. They are 4-5 topics that you want to discuss or amplify on social media. Think of them as the things you want to be known for. One of these pillars should be related to what you sell, while the others should connect with your ideal client. For instance, if you're a business coach, your pillars could include "work from home life," "parenthood," "personal growth," and "entrepreneurship."

Once you have your pillars, write a title for each one, and then brainstorm post ideas within those categories.

Here are four post ideas to get you started:

1. Share personal stories related to that topic.

2. Create educational posts or how-to tutorials.

3. Offer a behind-the-scenes glimpse of your life or business.

4. Share quotes or customer reviews.

Now, grab a calendar. Part two of this episode is all about strategy.

Ashley Avis

Part 2: Posting Strategy

How often will you post, and what type of content will you post?

Let's aim for consistency. How about posting three times a week? Here's a simple schedule: on Monday, focus on pillar one; on Wednesday, dive into pillar two, and on Friday, highlight pillar three. Repeat this cycle. Remember, I've already outlined all of this for you in the Instagram workbook. Download It Here

But what about the format of your posts? Consider your audience's preferences and what you can be consistent with. For example:

Reels: often reach a broader audience, including non-followers.

Stories: are seen by your current followers.

Carousel posts: are great for providing value and education, and they often lead to more saves.

Pro tip: Post content related to your professional/work/business on your feed (everything but stories). Save lifestyle-related content for your stories.

When creating your posting strategy, ask yourself, "What are my goals? What outcomes do I want to see?" Remember to refer back to episode one of our six-part series for a refresher on setting SMART goals.

Lastly, consistency is key. Don't set unrealistic goals, like posting a Reel every day. Start with something manageable, like one Reel a week, to avoid falling off the posting wagon.


To sum it up, knowing what to post has two components: Content Pillars (what you want to be known for) and Strategy (how you want to post).

Don't forget to download the corresponding workbook for more tips and results from this six-part series. It's completely FREE—just CLICK HERE.

Ashley Avis putting on lipstick

Thank you for joining us for this episode. In Part 4, I'll be sharing insights on how to make your Instagram feed visually appealing.

If you're enjoying this series, please consider writing a review or sharing it with your friends. I'd also love to connect with you on Instagram, so follow along @ashleyavisco!

Until next time, remember: You've got this!

Ashley Avis, Social Media Coach Podcast Host, Web Designer, Jurassic Park Fan


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