THE
ASHLEY AVIS
PODCAST & BLOG

Welcome, business enthusiasts, to the final installment of The Ashley Avis Podcast's Back to Basics Instagram Series ! I'm Ashley Avis, your host, and if you're an entrepreneur or a small business owner eager to harness the power of organic online marketing, especially on social media, you're in the right place. In Part 6 of our 6-part series, we're tying up all the loose ends and addressing the burning questions you might have about Instagram. But before we dive in, if you

Welcome back to The Ashley Avis Podcast's Back to Basics Instagram Series! I'm your host, Ashley Avis, and today, we're diving into the heart of Instagram strategy. If you're an entrepreneur or starting a small business, this is your go-to podcast for mastering the art of organic online marketing to attract more clients. This is Part 5 of our 6-part series, where we're simplifying Instagram and making it work for you. In my previous episode, I talked about crafting a stunning

Welcome to the Back to Basics Instagram Series! I'm our host Ashley Avis, and I recorded each of the six parts for you to listen to as part of The Ashley Avis Podcast. In each episode of this series, we'll keep it short, sweet, and packed with valuable insights, tips, strategies, and actionable steps to supercharge your Instagram for business. So, whether you're an entrepreneur or starting a small business, looking to harness the power of organic online marketing, you're in

Welcome to The Ashley Avis Podcast, 2022 Finale! I am so grateful for the amazing guests who have come on my show. Today I asked some of them to share their marketing wisdom today and answer just three questions for me: What did we do really well in 2022? What can we STOP doing in 2023? What is one thing you are focusing on for 2023 to make it your best year yet? Want to hear their answers! I knew it! Scroll down to see my Guests, and to listen to Episode 66 Lauren Chamberlai

If you are a small business owner, your number one goal is to build trust with your community, am I right? Because ultimately, people will not buy from businesses or individuals that they do not trust. So how do you do that? You need to communicate your authority in your industry. This will help you stand out, and build trust better than your competitors. Listen today to hear my 3 Ways to Boost Your Authority! On today's episode, I mentioned a free email template to help yo

Have you been wondering what is a social media coach? Today on the podcast I spell it out, plus I chat about all the ways I help my clients inside of my 8-week Social Superstar Program use Instagram to get clients for their business! Curious to take a peek inside of my 1:1 coaching program! Listen today! Questions? Book a Call with me by CLICKING HERE. You Got This. Ashley Avis Podcast Host Social Media Coach Online Marketer #socialmediacoach

Lately, I have been posting less content on social media for my business. I guess content creation, creativity and the desire to post escaped me for a few weeks. Today on the podcast, I'm explaining 3 reasons why I'm okay with posting less to Instagram, Facebook, Tiktok and Pinterest. It's a short one, but a very important one for us solopreneurs who are running the show all on our own. Listen now. Never miss an episode of The Ashley Avis Podcast by signing up for my Insider'

Instagram stories are a great way to build a stronger connection with your current followers. If you've been slacking on sharing to your stories, or running out of creative ideas to help your business grow, then give this short episode a listen! In this Podcast Episode I cover: What are Instagram Stories ? What part of your Instagram Strategy stories can help you with. Ideas to show lifestyle, education, location and build community How to boost your engagement easily! Lis

What would you do if you started your Instagram account all over again today? Today on the podcast, I share the 7 things I would do if I was starting from zero on today's episode! NOTE: I do reference a lot of past episodes in this one, so I will list those below for you! Episodes Referenced in this episode: EP:46 Five Tweaks Your Instagram Profile Needs to Get More Followers EP: 39 Plan Your Next 4-Weeks of Instagram Content with Me (I'd use this for planning out your first

When people find you on Instagram, how do they feel? Excited? Seen? Heard? Understood? When the right people find me on Instagram, I want them to feel relieved because they are one step closer to solving a problem that they have, and the 100% click follow. How do I do it? I made 5 tweaks to my profile that help people really understand if I can help them and how, and it has led to more followers! I share these 5 tweaks in today's episode! Thanks for listening and I hope it h

"Launching" can be this confusing buzzword experts throw around a lot that sounds pretty complicated, especially if you have never launched before, or even know what a launch really is. Today on the show, I explain what a launch is, the benefits of talking about your offer over a longer period of time on social media, and how to do it! I break down my 7-Day launch plan that I use for Instagram and Facebook to get more eyes on my offer and to help people make a decision on wh

Struggling with too many inquiries or leads coming in? Not sure what to do or how to help these people? Today on The Ashley Avis Podcast, I offer up 4 Actionable Tips to help you 1) decrease your overwhelm, 2) Start a waitlist that will serve these people as they wait, and 3) get you thinking out of the box as a business owner. Listen Now! And if you LOVE free resources, I'm talking video tutorials, challenges templates, and checklists, then I highly recommend CLICKING RIGHT

What is engagement and why do we want it on social media? Engagement is how people interact with your content: likes, comments, saves, shares, DMs. Why do you want engagement? It shows you that people saw your content! It makes you feel good when people like it! It starts conversations and then that leads to relationships (friends, networking, new clients.) It also builds know-like-trust, and if nobody trusts you, they won't buy from you. Today I will share 3 tips to boost yo

I walk you through how to plan and batch out 4 weeks of content for Instagram on today’s episode of The Ashley Avis Podcast. This is a simple way to approach planning, creating, and scheduling posts that will help you grow your business. This content creation will: -Be as simple as possible -Give you a taste of what batching feels like and how it can save you time -Review some tech tips and apps to start using now if you are not already just because they will make your life s

Do you want to grow on Instagram? It is totally okay if you just said yes. Maybe you are a brand new account and you would like some followers to engage with. Maybe you are an influencer and want to build your community. Maybe you are just a business that has been at this for a while now and would like to attract some new eyes and potentially some new clients. There are a LOT of Instagram experts out there dishing out Instagram growth tips left rights and center, and some of

If you are an entrepreneur or social seller who wanted to learn about how to niche down or target a specific audience, then this episode has your name on it- no wait - it actually has my name on it AND my expert guest, Lauren Chamberlain! You may have heard of her from Episode 6: The Right Way to Sell on Instagram, and she is back again to go one step further and share her insights on how to use Instagram to get results for your business! Below is some additional Q+A from La

Great branding is all about attracting the right people to your business and repelling the wrong ones based on how you make them FEEL. Let me address something- some people are afraid of repelling , they want to serve EVERYBODY but, if you serve everybody, then really, you serve nobody because nobody will feel seen heard, and understood if your messaging is vague, or not specific enough. You can’t attract people well without repelling. You're going to see some examples as we

I'm going to get right to it: Here are 5 very important reasons why your business needs a blog: FYI: When I say blog- I really truly mean a type of LONG FORM CONTENT that adds value for your audience like a blog, a vlog, a podcast ie: something more than a social media post. And when I say "adds value." I mean educates them, gives them a quick win, provides a how-to tutorial, or a helpful checklist, etc. The first reason your business needs a blog: 1. It is a great way to de

Freebies, Lead Magnets and Opt-ins are all there to do the same thing: Deliver value to your ideal customers or clients, start building the relationship AND build your email list! In today's episode of the podcast, I explain: -What they are. -How they work. -Why you want to have one for your business -What the best lead magnets have! and -Tips to set up your own easily and effectively. Warning: I say the words Lead Magnet in this episode a ton! Maybe you could make it a dri

Ever wondered what it would be like to go to bed with 50 followers and wake up with 5000? That's pretty much what happened to my guest today, Nicole from Nicnakknits. Almost one year ago to this day, Nicole started making chunky knit blankets using only her hands and some video tutorials. A few months later, she decided to give it a go and start her own small business and the rest is history. Find out how she took her favourite past-time and turned it into a business that ha