How to Re-Engage Your Old, Stale Email List (Without Feeling Weird About It)

You know that thing sitting on your digital shelf, collecting dust? 

Maybe it’s your once-loved email list — the one you worked hard to grow, but then… life, business, and everything else took over. If you’ve got a list of subscribers you haven’t emailed in a while, don’t worry — this episode is for YOU.

In This Episode:

I'll walk you through exactly what to do if your email list has gone quiet. Whether it’s been 3 months or 3 years, you’ll learn a simple, friendly way to break the silence and reconnect with your subscribers.

✨ Spoiler alert: It starts with one honest email.

Here’s What You’ll Learn:

• Why your email list is still one of your most valuable business assets

• How to stop overthinking and start sending again (without guilt)

• What your first re-engagement email should say (she even gives you the script!)

•  How to batch 4 weeks of email content using a simple structure

•  The 4 types of emails you can rotate through every month:

  1. A personal story to connect

  2. A quick tip or tutorial to add value

  3. A client win/testimonial for social proof

  4. A sales email with a clear call to action

  5. 
     

I also share why cleaning your list by letting some people unsubscribe is a good thing, and how being upfront can help keep the right people on board.

Ready to Show Up in Their Inboxes Again?

Listen to Episode 96 and start treating your email list like the powerhouse business tool it truly is. You’ve got this! 🚀

Want even more inspiration for what to send your list? Ashley mentions another past episode with 10 fresh email content ideas — Check Episode 52 HERE.

You got this,

Ash