EP 90: How to Convert Your Instagram Followers into Clients Using a Free Webinar

Ashley Avis
Aug 12, 2024
2 min read

In this episode of the Ashley Avis Podcast, I share my latest experiment: converting Instagram followers into clients using a free webinar.

I want to share with you the step-by-step process I used, which tools I used to run the webinar and convert my followers into email subscribers.

I may be sharing too much info here, but I will teach you how with just one Instagram post I turned my 2739 Instagram followers into 40 new email subscribers, booked 3 sales calls, and sold 2 coaching packages.

How did I do this? A free webinar!

If you listen to this episode you will get all the details! I want to share this story with you, so that you can replicate my results in your own business!

What lessons can you learn from my webinar experiment?

How easy this process was
- Using very little promotion on IG (and on a long weekend) I was able to have amazing outreach
Initial Step
- With 2,739 followers on Instagram, I posted a vague announcement about a free online marketing training.
- The post included a picture of myself with the text overlay.
- I asked two friends to share the post, which increased the post's reach.
Using Automation:
- In the post caption, I instructed my followers to comment "ME" to receive the webinar invite.
- I used ManyChat to automate responses and direct interested users to a Flodesk opt-in form.
- This strategy added 40 new subscribers to my email list in one week.
Promotion and Reminders:
- I shared the webinar sign up link (aka Flodesk opt-in form) in my Instagram stories and emailed my existing email list to join the webinar.
- I sent reminder emails to ensure maximum live attendance (even on a long weekend I had good results! :) )
Creating the Webinar:
- I used Canva to create a simple presentation.
- The webinar focused on the four pillars of marketing, common mistakes, and actionable tips- stuff I say all the time and is beginner friendly.
Sales Pitch and Follow-Up:
- At the end of the webinar, I introduced my Social Superstar coaching program.
- I offered a free 30-minute consultation through Calendly.
- Post-webinar, I sent the recording and booking link to all RSVPs.
What were my Results:
- Out of 40 RSVPs, 6 attended live.
- I booked 3 calls and sold 2 coaching packages.
- Even with a small following, this webinar proved to be very effective for this approach.
Encouragement to Listeners:
- Try this strategy yourself!
- If you run a webinar of your own, I want to hear about it! Tag me in the IG post, so that I can cheer you along!