EP 73: Why It Can Be Smart To Ignore your Instagram Analytics
Updated: Sep 26, 2023
Are you the type of person who meticulously analyzes every Instagram metric, from likes and comments to reach and engagement? Do you constantly check your Instagram Insights to see how your posts are performing? If you're nodding your head, it might be time to take a step back. In this episode of The Ashley Avis Podcast, I explain 3 reasons why it's perfectly okay not to obsess over your Instagram analytics.
Want to hear them? Click play on this episode! *Warning: Numbers people, you may want to skip this episode.
Your Next Client Might Be a Silent Admirer
One compelling reason not to get too caught up in your Instagram analytics is that your next big client might be lurking in the shadows. They may not be actively engaging with your content, but they've been silently watching and appreciating what you do. We like to call them "secret admirers." These individuals might not like, comment, or share your posts, but when the time is right, they'll reach out to you. They've been following your journey, waiting for the perfect moment to connect.
Analytics Can Be Confusing and Time-Consuming
Instagram analytics can be a double-edged sword. They provide valuable insights into your content's performance, but they can also be confusing and time-consuming. Sometimes, a post with a lower reach and engagement can be more meaningful than one with high numbers. Don't get lost in the maze of numbers; instead, focus on creating quality content that resonates with your audience.
Avoid the Comparison Trap
Comparing your analytics to others can be detrimental to your mental health and creativity. You might find yourself fixating on why someone else's posts are getting more likes or comments. Remember that everyone's journey on Instagram is unique. Stay in your lane, focus on your authentic self, and let go of the need to measure up to others.
Leads and Sales Matter More Than Metrics
While it's essential to track your social media metrics to some extent, what truly matters are the leads and sales your content generates for your business. You could have lower numbers than last week or last month, but if your content is converting followers into clients, you're on the right track. Concentrate on creating content that drives results rather than obsessing over engagement ratios.
In conclusion, Instagram analytics can be useful, but they shouldn't become an obsession. Business success is measured in leads and sales, not just metrics so instead of getting caught up in the numbers game, focus on creating valuable content that resonates with your audience. Remember, Instagram should be a tool to help your business grow, not a source of stress. So, take a step back, relax, and continue sharing your authentic self with the world.
If you want more guidance for using Instagram to grow your business, join my eight-week coaching program, "Social Superstar." You can find more details HERE.
Got questions or thoughts about Instagram analytics? Connect with Ashley on Instagram @AshleyAvisCo and share your insights.
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Thanks for tuning in! Until next time, remember, you've got this!
Ashley Avis Social Media Manager, Content Creator Web Designer, Jurassic Park Fan