EP 107: If You're Not Tracking Your Leads, You're Losing Sales

In this episode of The Ashley Avis Podcast, we’re digging into a topic that gets overlooked far too often: lead tracking. Whether you’re a solopreneur, service provider, or creative business owner, if you don’t know where your leads are coming from or how to follow up with them, you’re probably leaving money on the table. 😬

I’ll walk you through:

• What a lead actually is and why understanding cold, warm, and hot leads matters

• How to track leads (spoiler: it doesn’t require fancy software)

• The system I use personally (a dead-simple Google Sheet that works)

• The real consequences of not tracking (missed clients, lost revenue, and blind marketing decisions)

• Quick wins to start tracking leads today (without overwhelm)

• 
  

If you’ve ever said, “I don’t even know where my clients are coming from,” this one’s for you.

Need help? Connect With Me:

• Instagram: @ashleyavismarketing

• Website: ashleyavismarketing.com

• Email: ashley@ashleyavismarketing.com