EP 106: Why You're Not Posting (and How to Fix It)

Ashley Avis
Jul 29
2 min read

Welcome to The Ashley Avis Podcast—your go-to space for honest conversations about business, branding, and building a brand that feels like home.

In this episode, we're digging into something that almost every business owner struggles with at some point: creating content consistently.

If you’ve ever found yourself stuck in a cycle of procrastinating, overthinking, or avoiding social media altogether, this episode is for you.

Here's what I cover:

✅ Why being too close to your genius is keeping you from showing up online

✅ The dangers of using competitor content as inspiration

✅ The "I'm not tech-savvy" excuse and what to do about it

✅ The content goldmine you’re probably ignoring: social proof

✅ Why you're afraid to sell, and how to shift your mindset

✅ How inconsistency is killing your momentum (and how to fix it)

This isn’t about guilt. It’s about clarity, strategy, and building content habits that feel doable and true to you.

My favorite quote from this episode: "If you’re creating content from a place of comparison, not clarity, over time your content will sound like them instead of you. And your unique value? Gone."

You’ll love this episode if:

You’ve got a million ideas but struggle to hit publish
You know your brand has something powerful to say, but you’re stuck
You’re done making excuses about tech, time, or confidence
You want your content to feel authentic and get results

Ready to get content off your plate?

This is exactly what my agency helps with creating content that’s strategic, beautiful, and actually sounds like you. Whether you need a plan, design, or someone to take it all off your shoulders, we’re here to help.

👉 Reach out here to learn more

Thanks for tuning in to The Ashley Avis Podcast. Be sure to subscribe, leave a review, and share this with a friend who needs a nudge to finally post their brilliance.

YOU GOT THIS.