EP 100: The Reel That Keeps Me Showing Up

If creating content ever feels overwhelming or complicated… this episode is your permission slip to keep it simple — and still show up powerfully.

In today’s episode, I’m sharing my favorite style of Instagram Reel that I’ve been leaning on lately — and that’s b-roll with a text overlay. That’s it. No fancy transitions. No lip-syncing. No pointing. Just real life, a short message, and your voice layered on top — even if it’s just in text.

Why do I love this format so much?

Because it helps me beat procrastination.Because it keeps me consistent.And because it still connects.

We’ll talk about why these Reels work so well, how to start capturing b-roll during your everyday life (with zero extra effort), and how to use that footage to deliver a quick but meaningful message to your audience.

Here’s a little sneak peek of what’s inside:

✨ Easy b-roll ideas you can capture throughout your week — like pouring coffee, walking the dog, flipping pages of your notebook, or just sitting at your desk working.

✨ How to turn one sentence of wisdom into a powerful message your audience feels — without having to be on camera or say it out loud.

✨ Why simplicity = consistency, especially when it comes to content creation in a busy season.

✨ My exact formula for creating these Reels in under five minutes — seriously.

This kind of content doesn’t require you to be “on.”It doesn’t demand energy you don’t have.It just gives you a clear path to show up and share what’s on your heart — quickly and authentically.

If you’ve been putting off creating Reels because they feel like too much work or pressure, I hope this episode reminds you that you don’t have to do more — you just have to do you. And these b-roll Reels? They’re the easiest way I’ve found to do just that.

🎧 Hit play and get inspired to simplify your content — so your message can get out there and make the impact it’s meant to.

Connect with me:

Instagram: @ashleyavismarketing

Let’s chat: DM me and tell me what b-roll Reel you’re going to try next!

If this episode gave you a new way to think about content, would you do me a favor? Share it with a friend or leave a quick review — it helps the podcast reach more incredible people like you.

Until next time, You Got This!

Ash

Ashley Avis Marketing

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