Testimonials are reviews, quotes, and opinions of your current or past customers or clients. Great testimonials can help you to build trust, help build your authority and credibility, set you apart from competitors and my favourite, can create some crazy FOMO (Fear of Missing Out.) In this episode of The Ashley Avis Podcast, I answer all of the burning questions I get asked about Testimonials such as: -What are testimonials/ what counts as a testimonial? -Why do you need them