When you think about Social Media, it is easy to get caught in a comparison trap: she has more followers than me, he got way more comments on his post than I did, why did she share her post and not mine? It can get pretty scary to be honest, and if your mindset about competition is not a positive one, you can easily lose hope and give up. This is not the case when it comes to my friend Miranda Veide from To The Moon and Back! From the beginning, Miranda knew that her business was going to have “competition” but how she chose to face that competition is inspiring. When you scroll through her feed, @tothemoonandbackca, you will see what I mean. Read on to hear how Miranda tells the story of how her business started, why she does what she does, and advice for those who still think competition is a real thing.
Your business started a few years ago selling gemstone aromatherapy bracelets. When did you get the idea to start making bracelets and where did the inspiration come from?
Miranda: I started this business 3.5 years ago now, when my eldest was just 2 months old.
It all started when I first got introduced to essential oils. I was home on early mat-leave and needed to stay busy. I started looking for new ways to incorporate oils into my everyday life, and that's when aromatherapy bracelets came to mind!
What motivated you to start this business? Miranda: My motivation came from holding my newborn baby and just wanting a better life, a simpler life, one where I could work from home and still be able to raise my kids and watch them grow. Little did i know then, it's much easier said than done!
Obviously you are not the only one selling handmade jewelry. How do you feel about competition on social media?
Miranda: I feel like as my business grew, I grew as a person. In the beginning it's hard to find your place in this "social media" world. Gemstone bracelets are a popular item, and everyone wants to be unique in their own way. I found going with my GUT is what worked for me. I remember feeling like I "wasn't keeping up" because I work at home, and I don't have the hours to put into my business because I have kids. I remember feeling that I don't fit into the Instagram world. And then it just hit me. I can't be the only one who feels like this? So, I started just being ME.
That's how I found myself, that's how my business found its place.
When you read the statement: community over competition, what does that mean to you?
Miranda: Community over Competition is SO important.
The way I look at it, if you are in the same business as someone else, think about why that is?
You both must have a story as to why you got here in the first place. You both must have been on a different path that took you on this new adventure. You must have a lot in common with your competitor. To me it means we are in this together. We are stronger together, and we will all rise together. and guess what? You will ALL succeed with an abundance mindset. Do you have any advice to help others “stay in their own lane?” Miranda: Just stay true to yourself.
Stay true to your brand. Stay true to where you want your business to go.
What do you do to stand out or make your business unique?
Miranda: I feel like I put myself out there.
I feel like by seeing my posts, by scrolling through my website, you can see little bits and pieces of me, pieces of my story.
My products are always made with that thought in my mind.
They are all created with feeling, inspiration and love.
I wanted people to feel special wearing a piece of my jewelry.
I want people to know that it was created just for them.
I want them to know that they can ask me anything, and I will answer honestly.
(even if its sending them to someone else)
which believe me I have done.
What is one thing you would say to someone thinking of starting a business that someone else has done before? Miranda: I would say to someone just starting out, to just GO FOR IT! Give it your all, all or nothing. I feel like that's how I live my life. All or nothing. Just be yourself, be real, create what YOU feel is right. If someone doesn't like it, or wants you to be like someone else, just steer clear from negative energy and do what feels right. Follow your heart.
What is the biggest thing you have learned since starting your business?
Miranda: I have learned to have FUN with it.
The thing about owning your own business is it's yours.
You are shaping your own story, your own life.
I have learned to see what I need, and what I don't need.
I have learned to accept things that are not meant to be,
and to thrive in areas that I’m good at.
What are you excited about in the future? What’s next for To The Moon and Back?
Miranda: I am excited to see where this all takes me! I'm excited to be able to do what I love, and still able to be with my family. I am excited that I have built this from the ground up, and it can only grow, as I grow. My head is always in the clouds, I always have new ideas, new things I would like to expand on. Just keep an eye on me, and see what's in store!
Is there anything else you want to add?
Miranda:I am an open book, and I would like all my followers and friends to be able to come to me for ANYTHING.I will always be honest and real. We are all in this together, and as a community we will come out stronger.
Thank you SO MUCH Miranda for sharing this great advice! Having a good handle on why you do what you do is so important. Miranda is someone I have known for almost 10 years and she is always super genuine and down to earth. Its true what she says, she is an open book. If you need any help or advice, gemstone bracelets or a witty t-shirt, make sure to reach out to Miranda @ToTheMoonandBackCa on Instagram! Happy Posting Ash