Want to know a secret? I don’t really like change all too much, especially when it comes to social media. I feel like once I figure something out, and I get into my new rhythm, it changes!
Talk about frustrating. And I can imagine you get frustrated too.
Today I want to talk a little about the changes we just saw on Instagram and simplify a few things for you based on what I have noticed/experimented with.
Instagram now has 4 ways you can use it.
You can post a pretty photo to your feed with a caption and hashtags.
You can share a story that lives on your profile for 24hours unless you save it to a Highlight.
You can go LIVE and share your life in that very moment with the world and engage with people as you’re doing it. If your LIVE is over 60 seconds, it will then save to your IGTV Feed.
AND IF THAT WASN’T ENOUGH…
You can now post 15 second (and possibly 30 second) REELS that will save to your REELS feed that are very much inspired by the mini music videos everybody is crazy about over on the Tik-Tok ap.
So now you’re thinking:
What’s the difference between these 4 things?
What should I be focusing more on?
What’s the technology/learning curve going to be like?
Do I have to do all 4?
Here’s my own personal thoughts so far…
Posting photos to your feed with clever captions and hashtags is a must. This is what Instagram is founded on. I recommend posting a lot of pictures about YOU, highlighting YOU and your business. I try and post 3-4x per week.
Stories are a great way to share short videos that are a little more RAW or REAL (aka messy hair, coffee in hand, behind the scenes type of stuff). This allows people to get to know YOU more. I try and share 15 seconds of my day Monday-Friday.
Going LIVE is a big deal, okay, not that big. If you are going LIVE, you want to make sure you have an intention for doing so. Example: Maybe you focus your LIVE on a certain topic, or a Q+A, or a How-To video. The difference here is that people can engage with you as you are going LIVE as opposed to making this a story. I like to plan these out a little (not too much) and focus on engaging with people as I educate, inspire or entertain them. I try and go LIVE 1x a week.
And then REELS. REELS is a NEW FEATURE (at the time I’m writing this it is less than 2 months old.) This is your creative outlet. Do not worry at all about these 15 second, Tik-Tok inspired videos with music over top being too pretty. Just make them FUN! I see REELS as a creative challenge for me to educate my followers on who I am, what I do, and how I can help them in 15 seconds or less. You don’t need to dance. You don’t need to do back flips or have elaborate sets. Just think of a creative way to get your message out there.
For example: Check out my first few REELS on my feed. They are simply short video montages of my behind the scenes life with my family. When I close my laptop for the day, this is what’s up. I see this as a continuation of building my Know-Like-Trust factor.
My first REELS got a lot of engagement too! Think about this, Instagram releases a new feature (very very similar to a competitor aka TIk-Tok) and then wants us to use it! They want it to succeed! SO, they are going to reward the users who use the feature by increasing their reach aka how many people see the REEL.
Because of this, I highly recommend being one of the firsts to create REELS if you are looking to: grow, spread awareness, or increase your engagement or build relationships. I’ll be trying to post 1-2 REELs a week.
Do not over-complicate anything. My modo: Keep it Simple. Clarity trumps creativity. Be intentional. And have fun!
Now, if you’re starting to feel overwhelmed, and like you want to just throw in the towel, I get you. Maybe it’s time you outsourced a little help. I myself am a content creator for clients all over the world and love using my creativity to help you have strategy that works, keep things simple and help you stand out and attract the right people to your business. Email me at email@example.com if you’re interested and I’ll send you the details.
Oh, and any random questions, send me a message on Instagram of course! Find me @ashleyavisco and I’ll answer as best I can!