As much as I love online marketing, I was paying attention when somebody said, “don’t put all of your eggs in one basket.”
When first starting a business, it can be easy to get caught up in the online world, but let’s not forget those old school methods of spreading the word that can have a BIG impact in your community and help you grow faster!
What do I mean by old school? I mean spreading the word without making a single post on social media. I mean simple marketing methods that have worked for me over and over again to get my name (and my face) out there in my community. So if you are ready to try something new or to take a break from social media, here are...
5 Old School Ways to Market You Business!
1. If you have a brick & mortar business or a location where you offer your products/services, get a ROAD SIGN! I love the one I made on Vistaprint for $12. I put it in the grass right beside the sidewalk outside of my yoga studio and everyone that walks or drives by sees it. I get anywhere from 2-3 calls per week from people interested in yoga after seeing my super simple sign.
TIP: Keep your sign SUPER SIMPLE. My sign has 3 things on it: 1.My Business name, 2. a black arrow pointing to my door and 3. my phone number. That’s all it takes.
2. Put some POSTERS up in the community! I’m sure you have been at the grocery store, or a local cafe, the daycare, laundromat or wherever, and saw a cork board/community board. Make a poster up and stick it on! Think about where your ideal clients/customers visit on the regular and put them up there. [But make sure you have permission before you start plastering them everywhere.]
TIP: Keep the text down to a minimum. Make up a poster that has your business name, your product or service, location,and phone number on it. A great photo on it can be good to have on there too.
3. You already know a TON of people don’t you? A great idea would be to TEXT or CALL everyone that you know to let them know about your latest offer/product or service! Maybe it’s your aunt, your neighbour, your friends, old coworkers, current coworkers, literally EVERYONE you feel comfortable chatting with! If they are not an ideal client, maybe they can refer someone to you that is! When I start a new yoga class, I usually text all of my friends/family to let them know first. TIP: Be friendly and informative. There should be no pressure to sell/book and don't be afraid to leave a short little voicemail if they do not answer.
4. Go out to COMMUNITY EVENTS! I’m not sure about the area that you live in, but here we have lots of festivals, mom2mom sales, trivia nights, fundraisers, fairs, information nights and a whole bunch of other community events that get people together. You may want to research a few of these that you know your ideal client will be visiting. Contact the event coordinator and inquire about getting a table/booth set up with information about your business. [You don’t want to pay an arm and a leg for this info table though, so make sure it makes sense with your budget.] TIP: At events, its a good idea to have some sort of giveaway/draw/or opt in for the guests to give their name and email address. This way you can get in touch with them after the event. When I do events, I ask guests for their name and email address, and then I email them a promo code so they can book their first yoga class with me for free!
5. Finally, I really like CROSS PROMOTION. Cross promotion is a great way to team up with other local businesses to scratch each others backs. I have teamed up with wineries, personal trainers, therapists, and nutritionists to cross promote. For example: I teamed up with a local nutritionist and together we advertised a Updog Your Metabolism workshop to teach people how to boost their metabolism with yoga and nutrition tips just in time for the new year. TIP: Make sure this partnership aligns with your brand, and that it makes sense for both parties to work together. If you do this right, you both can tap into each other’s networks and get some referrals.
I hope these helped open your mind to some tried and true old school marketing methods that can help boost your business! Let me know which one you are going to try in the comments below! Namste Ashley Avis