Not too long ago, I finally felt like it was time for my little yoga business to get a website. I decided to google -how to make a website and see where that would lead me. Well, after an immense amount of learning, I have designed, redesigned and redesigned again my own website to the point where I am happy with how it is performing and helping my business grow. My website is not the fanciest, prettiest, high-tech thing out there by any means, but it serves its purpose and it is because it does 3 simple things for me. These 3 things help me get more clients, make more money and keep things easy-peasy. Ready for ‘em? Here they are: The 3 Things that Need to Be On Your Website
The first thing that needs to be on your website is YOU! Your website is a reflection of you, your style, your work and who you are as a person. You need a killer About ME section that is near the TOP of your site and that has a great headshot of you. In your about me section, think about adding in a little bit more than what you actually do/promote so that you can be relatable, and start building connection. For example: When you first land on AshleyAvisYoga.com, you see a picture of me holding my daughter and in the paragraph beside it you learn that I am a busy working mom who loves yoga and red wine. Boom, I connected to both moms, yogis and wine lovers. Do not underestimate the ability to stand out and attract your ideal customers/clients with a killer About Me section.
Your site needs DIRECTION. You need to guide the visitor’s experience from page to page specifically to lead them to booking/purchasing. We never want a visitor to scroll to the bottom of a page without having a button that leads them to the next step, to either book/purchase or get more information. For example, on my Yoga Teaching Style page, I describe the style of yoga that I teach and then at the bottom I give them a button that leads to my class schedule where they can book themselves in for a class with me. If they like my style, they are probably ready to click that button and book. If you’re curious how this works, click over to ashleyavisyoga.com and start clicking all of my buttons.
And the third thing that my website does for me which I think is the most clever is that it generates my leads for me by giving people the option to sign up for my email list. FYI, email marketing is not dead, in fact, it is probably the number one thing you should be focusing on when it comes to marketing your business. There are a million ways to collect someone’s email address through your website (they could subscribe to a newsletter, connect by asking a question, fill out a quiz) but my favourite way to collect emails is to trade their details for the delivery of useful content. For example: When you land on the homepage for AshleyAvisYoga.com, a pop up opens and visitors have the option to fill in their name and email address to receive a copy of my free guide to the Top 5 Yoga Poses to Strengthen Your Core.
And that’s it! Keep things simple ok? No need to load up a website with a ton of video, fancy design work or tons of information. A simple site that lets visitors get to know you, directs them to booking/purchasing and allows you to get their contact information is all you really need.